Web Survey Bibliography
Title Lessons learned in leveraging the Internet for global market research
Author Cookson, P.
Year 1999
Access date 21.07.2004
Abstract This presentation will provide an overview of how Apple Computer leveraged a variety of Internet market research techniques to profile and monitor customer trends on a global basis for the iMac personal computer. The presentation will cover E-mail and web based survey techniques as applied to multi-lingual surveys, adaptive questionnaire surveys, electronic customer panels, recruiting sample frames for conventional market research, and using the internet for interactive price-fea-ture trade-off market research. This session will: Provide practical guidance on the design and implementation of Internet based market research projects; Help you to better understand the scope and costs associated with a variety of Internet market research techniques. Offer strategies for combining Internet and conventional market research techniques.
Year of publication1999
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 1999 (45)
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- Back to the Future of Online Polling; 1999; Taylor, H., Terhanian, G., Mitofsky, W. J.
- Nonresponse in Web Surveys; 1999; Vehovar, V.
- Designing Web Usability: The Practice of Simplicity; 1999; Nielsen, J.
- The Design of an International Real Time Data Collection System: SADC-HYCOS; 1999; Andrews, A. J., Pieyns, S., Servat, E.
- Survey research; 1999; Krosnick, J. A.
- Factors affecting measurement stability. More is not necessarily better: Effects of number of items...; 1999; Thomas, R. K.
- Calibration as a standard method for treatment of nonresponse; 1999; Lundstrom, S., Sarndal, C.-E.
- Question Appraisal System - QAS-99 ; 1999; Willis, G. B., Lessler, J. T.
- Current Internet science - trends, techniques, results. ; 1999; Reips, U.-D., Batinic, B., Bandilla, W., Bosnjak, M., Graef, L., Moser, K., Werner, A.
- Internet Systems for Evaluation Research; 1999; Watt, J. H.
- 'Once would be enough': some reflections on the issue of safety for lone researchers ; 1999; Kenyon, E., Hawker, S.
- The Effect of Incentives on Response Rates in Interviewer-Mediated Surveys; 1999; Singer, E., van Hoewyk, J., Gebler, N., Raghunathan, T., McGonagle, K.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y.-F.
- Internet Survey Data Collection: The Case Of Webqual; 1999; Deans, K. R., Adam, S.
- Drop-out caused by JavaScript: "I could not have expected this to happen " - A Web experiment...; 1999; Reips, U.-D., Schwarz, S.
- Can Internet Polling Work? Strategies for Conducting Public Opinion Surveys Online; 1999; Flemming, G., Sonner, M.
- Development of a system for on-line evaluation of teaching; 1999; Marsh, J., Jones, Ja., Boehnker, D. N., Mavis, K.
- Improving Electronic Data Collection and Dissemination Through Usability Testing; 1999; Murphy, E. D., Marquis, K., Hoffman, R., Saner, L., Tedesco, H., Harris, C.
- Internet Data Collection at the U.S. Census Bureau; 1999; Kanarek, H., Sedivi, B.
- The internet ... A possible research tool?; 1999; Senior, C., Smith, Mi.
- Casting a wider net; 1999; Marinelli, J.
- Anatomy of an on-line focus group; 1999; Sweet, C.
- On-line focus groups: Mainstream in the millennium?; 1999; Thorne, G.
- In-home CAPI: a new era in data collection?; 1999; Bos, R.
- Recruiting sources for on-line studies; 1999; Bradford, D. P.
- Research and the Internet: a winning combination; 1999; Clarkson, B.
- Surveying collegiate Net surfers; 1999; Wygant, S., Lindorf, R.
- An empirical comparison of traditional and web-based experimental survey administration: Could it be...; 1999; Frey, B. F.
- Japan Has 18 Million Internet Users; 20 Pct. Tried E-Commerce; 1999; Nikkei NetBusiness
- Principis's Web Survey competent for basic tasks; 1999; Marshall, T.
- Complementary and alternative medicine use by patients with inflammatory bowel disease: An Internet...; 1999; Meddings, J. B., Hilsden, R. J., Verhoef, M. J.
- Computer-Assisted Interviewing: The Design and Application of Survey Software to the Wired Suburb Project...; 1999; Hampton, K. N.
- Pollsters.com; 1999; Mitofsky, W. J.
- Realtime Interviewing Using the World Wide Web; 1999; Chen, Pe., Hilton, S. M.
- Comparing Seven Forms of Online Surveying; 1999; MacElroy, B.
- Designing and implementing Web-based surveys; 1999; Lazar, J., Preece, J.
- Overcoming Methodological Concerns in the Investigation of Online Sexual Activities; 1999; Cooper, A., Scherer, C. R., Mathy, R.
- E-mail surveys: what we've learned thus far; 1999; Schuldt, B. A., Totten, J. W.
- Privacy Issues in Internet Surveys; 1999; Cho, H., LaRose, R.
- Research Methodology: Taming the Cyber Frontier-Techniques for Improving Online Surveys; 1999; Kaye, B. K., Johnson, T. J.
- Surveying Through Cyberspace; 1999; Supowitz, J. A.
- Online Research: Methoden, Anwendungen und Ergebnisse ; 1999; Batinic, B., Bandilla, W., Graef, L., Werner, A.
- Ethical decision making in business: A comparison between New Zealand decision makers and a World Wide...; 1999; Frey, B. F.
- Introductory notes on Web interviewing; 1999; Ahlhauser, B.